Topic outline
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- Business Model Canvas (Mapping Creative Ideas, Concept Development and Testing)
- Various design issues to consider during your entrepreneur's trip (Sign User Centric Products,
- Operational foundations of a tech start-up
- Navigating the legal Landscape for start-ups
- Sales and Marketing
- Accounting and Tax for start-ups in Cyprus
- Funding and Investors Tips for Start-ups
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This session will provide a comprehensive overview of the Business Model Canvas (BMC) methodology. Participants will learn how to effectively utilize the BMC tool to map out and visualize innovative business ideas.
Through an interactive session, practical examples, and guidance attendees will learn how to map out and analyze key components of a business model, including value proposition, customer segments, channels, revenue streams, and more. By the end of the session, participants will have acquired valuable skills in the use of BMC and be equipped to transform their creative ideas into actionable plans for success.
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PDF Version of Power Point Presentation used in video
FFSF24 - S1 Mapping Creative Ideas: Business Model Canvas Fundamentals
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This session builds on the previous session on BMC. Participants will learn how to articulate their business ideas effectively and how to turn their business model canvas into a concise and compelling concept statement. They will also be taught about the essential techniques for evaluating the feasibility and desirability of business concepts. Through a combination of theoretical learning and practical application, learners will explore various techniques for gathering feedback and evaluating concepts. By the end of the session, participants will have acquired the skills and knowledge needed to navigate the complexities of concept development and validation.
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PDF version of Power Point Presentation used in video
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As European and global economy navigates a landscape shaped by ever-evolving laws, market demands, and sustainability imperatives, the pressure on businesses and especially start-ups to adapt has never been greater. New regulations such as the Corporate Sustainability Reporting Directive (CSRD), the EU Taxonomy, and the Green Claims Directive, coupled with market push and shifting market dynamics, underscore the urgent need for proactive sustainability management strategies.
All these create challenges: maintaining compliance, meeting market expectations, and securing funding and investments. As laws evolve and market trends rapidly shift, it's crucial to remain at the forefront. The fast-paced nature of the green shift is challenging but creates opportunities for businesses that have the knowledge and are bold and innovative to adapt fast to the new environment and embrace sustainability as an inherent part of their development.
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PDF version of the Power Point presentation used in Session 11
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A captivating journey that seamlessly weaves together the virtues of forming partnerships and the strengths of pursuing entrepreneurship on your own. This presentation aims to shine a light on the diverse routes to achieving startup success, emphasizing that the path of entrepreneurship is highly personal and varies widely based on one's unique vision, skills, and situation.
The presentation delves into the myriad of support mechanisms available outside the realm of cofounders, such as mentorship from experienced professionals, guidance from advisors, the solidarity found in networking groups, and the support of entrepreneurial communities.
These resources offer rich opportunities for guidance, support, and fellowship. Moreover, understanding the pivotal moments when the addition of a cofounder might be a strategic move will be a key focus, guiding you to make well-informed decisions that align with your startup's needs and goals.
Whether you choose to navigate the entrepreneurial waters alone or with a partner by your side, this presentation aims to equip you with the insights necessary to chart the best course for your venture. Prepare to challenge traditional entrepreneurship narratives, as we explore a balanced perspective on the decision to partner up or go solo.
This session promises to be a transformative experience, unlocking a pathway that not only aligns with your professional goals but also resonates with your personal ambitions, ensuring that the success of your venture is crafted precisely on your terms.
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PDF version of Presentation used in Session 2
FFSF24 S2 - Navigating the Entrepreneurial Journey: When to Fly Solo and When to Partner Up
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This workshop offers a deep dive into User Experience (UX) Design fundamentals tailored for entrepreneurs.
Through interactive discussions, hands-on activities, and real-world examples, participants will gain practical insights and actionable strategies to create user-centric products that resonate with their target audience.
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PDF version of the Presentation used in Session 6
FFSF24 S6 - Designing User-Centric Products: A Crash Course in UX Design for Entrepreneurs
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Learn the fundamental of strategy and branding with practical insights and actionable frameworks to help you build a brand that goes beyond features so to sell more while attracting the right people.
Disclaimer: This is not a workshop about colour and shapes, but efficiency and clarity.
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In this session we will share tools and practices on how to set up your operational foundations, covering the areas of Strategic and tactical Planning, Operating model and the pillars of it and Product Development. The session will be delivered in an unconference style and provide guidance on how to establish your strategy and operations.
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PDF version of Power-Point presentation used in Session 4
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The old way of making sales is dead! In this workshop we will break free from the old ways of selling and we will engage into making a better understanding of what sales are all about in today. We are going to break things down and step by step make a clear and structured plan from scratch on the procedure of selling our services or products. How can a new entrepreneur build resilience on objections, and how to benefit from understanding the needs of our potential customers.
The first hour and 15 minutes will be spent on explaining the basics in sales, the fundamental truths about sales in today's world, relationship building, which is a major key in creating customer loyalty regardless of the outcome and how to overcome the fear of making cold calls for sales. Understanding the different personality types to master our skills and grow a deeper understanding on the challenges we are constantly facing while trying to accelerate sales.
The rest 45 minutes could be used for Q and A, but the most important part of this session will be to challenge the participants to join me in a role game and try to implement the techniques and tips explained beforehand.
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PDF version of Power-Point presentation of Session 9
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The workshop teaches women entrepreneurs how to grow their startups organically through digital marketing, community building, and brand loyalty cultivation. It places a strong emphasis on hands-on learning throughout the entire startup marketing cycle, with a specialized focus on leveraging organic strategies such as SEO and ASO.
In the Customer Discovery phase, participants learn to craft narratives optimized for search engines, seamlessly weaving SEO into their brand storytelling to ensure not only problem-solving but also enhanced discoverability. The workshop transforms Testing Channels into a strategic marketing exercise, revealing secrets to optimize landing pages and messages for users and algorithms, turning each channel into a dynamic force for organic growth. Scaling takes center stage, viewed through the lens of organic marketing as a game-changer. Attendees discover how to harness the power of SEO and ASO for cost-effective customer acquisition, unraveling mysteries of content optimization and social media strategies that elevate visibility without draining budgets.
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PDF version of Power-Point presentation for video
FFSF24 S22 - Organic Growth Mastery: A Marketing Workshop for Women Startup Founders
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Trust is arguably the most important thing you’ll need, to start seeing ROIs in companies of any size. In a world where people are being fed content all day, every day, it’s important to be able to stand out from the crowd, while building the trust of potential customers. This is where UX Content Marketing comes into play. Ensure you’re effectively targeting your ideal audience - speaking their language and publishing in the places they want to see it!
This workshop will teach you what UX content marketing is, and how to build brand messaging that actually speaks to your audience. Don’t just create content for the sake of looking alive. Create targeted and thoughtful content that delights your audience and resonates with them. It’s all about making a connection, and building a moment - not just throwing things at a wall and seeing what sticks. This isn’t spaghetti.
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PDF version of presentation used in Session 7
FFSF24 S7 - Building Trust in Your Brand with UX Content Marketing
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In the dynamic world of startups, understanding and navigating the legal landscape is paramount for success. From inception to expansion, startups encounter many legal considerations, requiring robust legal support throughout their business lifecycle to build strong foundations. Establishing a solid legal framework early on through tasks like entity formation, founder agreements and intellectual property protection is crucial.
In our upcoming workshop, we will delve into the primary and most critical legal issues that founders of technology startups should consider at the outset of their entrepreneurial journey. This workshop will not only cover pivotal topics like setting up the business plan and choosing the right business structure but also extend to protecting intellectual property rights, regulating the relationship between partners/shareholders and raising capital.
Additionally, we will explore the essential aspect of building the right relationships through legal agreements and effectively interacting with the public. The trainer’s expertise will guide participants through these complex challenges. The workshop aims to empower startup founders by providing them with in-depth knowledge and practical strategies, enabling them to establish resilient foundations and pave the way for sustainable growth and long-term success.
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The presentation will offer an insightful exploration into the accounting and tax considerations relevant to startups.
Initially, we'll highlight the importance of maintaining precise financial records and delve into key aspects of accounting, keeping accounting records, define key statements. We will additionally present the financial reporting requirements specific to Cyprus.
In the second part, we'll outline the various taxes applicable in Cyprus, shedding light on essential tax benefits that startups can leverage, such as the IP regime and NID deduction.
By the conclusion of this session, participants will have established a foundation in essential accounting and tax principles. This newfound knowledge will empower them to make well-informed financial decisions, handle their tax obligations, and establish a robust financial framework for their startup's journey.
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PDF version of the Power-Point presentation for recorded session
FFSF24 S17 - Introduction to accounting and tax for startups
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Elena’s session targets startup founders and entrepreneurs involved in the early-stage startup ecosystem. It includes tips for improving pitch decks, common mistakes to avoid during pitches, and insights on investor behavior and preferences.
Elena will delve deeper into the art of storytelling in pitches, and share effective presentation tools and some presenting and communication tips.
After the session, you will understand what are some key factors that investors consider when reviewing pitch decks and how can founders increase their chances of successfully raising funds during the pre-seed stage.
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