FFSF24 S7 - Building Trust in Your Brand with UX Content Marketing
Trust is arguably the most important thing you’ll need, to start seeing ROIs in companies of any size. In a world where people are being fed content all day, every day, it’s important to be able to stand out from the crowd, while building the trust of potential customers. This is where UX Content Marketing comes into play. Ensure you’re effectively targeting your ideal audience - speaking their language and publishing in the places they want to see it!
This workshop will teach you what UX content marketing is, and how to build brand messaging that actually speaks to your audience. Don’t just create content for the sake of looking alive. Create targeted and thoughtful content that delights your audience and resonates with them. It’s all about making a connection, and building a moment - not just throwing things at a wall and seeing what sticks. This isn’t spaghetti.