FFSF24 S22 - Organic Growth Mastery: A Marketing Workshop for Women Startup Founders
The workshop teaches women entrepreneurs how to grow their startups organically through digital marketing, community building, and brand loyalty cultivation. It places a strong emphasis on hands-on learning throughout the entire startup marketing cycle, with a specialized focus on leveraging organic strategies such as SEO and ASO.
In the Customer Discovery phase, participants learn to craft narratives optimized for search engines, seamlessly weaving SEO into their brand storytelling to ensure not only problem-solving but also enhanced discoverability.
The workshop transforms Testing Channels into a strategic marketing exercise, revealing secrets to optimize landing pages and messages for users and algorithms, turning each channel into a dynamic force for organic growth. Scaling takes center stage, viewed through the lens of organic marketing as a game-changer. Attendees discover how to harness the power of SEO and ASO for cost-effective customer acquisition, unraveling mysteries of content optimization and social media strategies that elevate visibility without draining budgets.